Elevating The Fan (Customer) Experience

For Baseball and for business, the game has changed. Is your team ready to take the field?


Attracting and retaining customers is as critical to MLB® clubs as it is to other businesses. Regardless of industry, consumers become loyal fans when a company can deliver an outstanding customer experience. This content series explores techniques that MLB® is using to deepen its relationship with fans. CohnReznick also shares ideas on integrating technology and a “customer first” mindset to provide richer, more interactive experiences that drive growth.

Image with text reading Business of Baseball presented by CohnReznick

Business of Baseball: Elevating the Fan Experience

Going to the game used to be heading to your seats with a hot dog and a beer, but today’s modern stadiums have become the complete experience, dedicated to creating the best value for fans of the team.

Creating value by building trust

Explore resources and insights on how to help build a more resilient, thoughtful, and trustworthy real estate industry in the new post-COVID-19 world.

Learn more

Technology and the customer experience

Danny Meyer outlines his philosophy of “enlightened hospitality” and how USHG is using innovative technologies to build a loyal customer base.

Experienced professional opportunities

Wherever you are in your career, you want to continue moving forward, developing your skills, taking on new challenges — all while maintaining work/life balance. Learn how you can do this and more at CohnReznick.

Join our team

Business of Baseball Past Season Line-up

Major League Baseball trademarks and copyrights are used with permission of MLB Advanced Media, L.P. All rights reserved. Visit MLB.com.